When it comes to allowing your business to thrive, your website is a hug part of the plan. For many customers, their first interaction with a business is online. So, it’s important for your website to represent your business in the best way possible. Of course, there are plenty of online tools and platforms that allow business owners to create their own websites without the help of a professional, but is that really enough? Here’s why you should consider hiring a professional.
Have a site map. These are useful to your clients and the search engines, as they give a detailed overview of your entire website. It can be a guide for viewers searching for a certain part of your site, and also allow you to keep track of its structure and layout.
When customers initially visit your website, you’ll want them to recognize the business immediately. They should be able to connect the website design with your business and it’s branding. That isn’t always easy to do with minimal knowledge and simple design tools. Everything from the colours of the website to the contact and comment boxes have to connect with the business. It’s a mammoth job that usually takes a business owner twice as long as a professional.
To help your visitors be able to easily read your site, you should design it using contrasting colors. If you use colors that contrast, it makes the text stand out. If you have black text with a black background you will not be able to see the information, but if you have black text with a white background it becomes simple to read.
Try having a clear and consistent layout in the design of your sites. Clean layouts that make use of a lot of white space tend to enhance the site’s readability and overall look. The layout must be focused on the content. Try using fonts that are on every computer in order to avoid having your site appear incorrectly.
You constantly want to test your page to ensure it is functioning well. It is essential to do usability tests early in the developing phase. Make sure to keep improving and testing it as your website continues to grow.
Gone are the days where all you needed to do was build a website and leave it for people to find. Now, every business website needs to have a constant stream of fresh content present so people using search engines can find the business easily and the business retains its current customers. Having a website that’s been built by a professional will allow you to post content easily and have someone to turn to if problems should arise.
If you become lost at all during your web design process, then you might want to look up videos online. You can find a lot of videos on places like YouTube which give you step by step tutorials on what you should be doing during your web designing processes.
When your website is designed by a professional, you’re free to continue working on other aspects of the business. For example, Elementary Digital take care of everything, from the big to the little. Once your website is finished, it’s unlikely you’ll have to redesign it for a few years. When a business owner takes on a website design himself, it’s often a constant work in progress. Most businesses opt for using a professional because it doesn’t waste any business time. As soon as the website is up and running, you’re free to advance your business as planned without hiccups or headaches.
If you expect many people to contribute to the content of the website, incorporating a content management system (CMS) into the design of the website might be a good idea. A CMS will make it easier for everyone to add to and update the content without needing a high level of technical knowledge. These systems are easy to use and can make publishing content on the website much more efficient.
If user or customer agreements are found on our website, speak plainly in them, avoiding legal jargon as much as possible. You want your customers to feel like they know what is going on and being said. Legal jargon will confuse your customers, and it will make them uneasy about your site.
You don’t have to do everything yourself. Web design includes web programming, interface design, creating content, as well as search engine optimization. You can benefit from accepting help if you feel like you’re not an expert in every one of these areas. There are plenty of freelance web designers and web design firms who can handle any aspect of the web design process.
The whole point of having a website these days is to make businesses more visible to potential clients. If you haven’t got a good understanding of SEO (which is constantly changing), it may seem like taking on another job role, which business owners can’t afford to do. Hiring a professional means, you’ll have the advantage of someone with up to date knowledge of SEO, meaning that’s one less thing for you to worry about.
Do your best to design a website that is original and will stand out from the others in your niche. It’s easy to see what others are doing by visiting their site. It will be nearly impossible to stand out from the pack if your site is too similar to everyone else’s. You’ll just be another version of the same old site to visitors.
Focus on how you plan to handle interaction as you’re designing a site. Do you have a shout box on the site? Maybe you have a forum or some type of chat room. At the very least, however, you need to have some method by which a visitor can contact you. You cannot remain shut-off from communication.
It’s true that most people can pick up basic HTML skills easily and many website building platforms offer tuition or do the basics required for you. However, the result is a basic website. If you’re going to beat your competitors, your website needs to look professional. It can save a lot of time and money if you skip the attempt to learn HTML and leave it to the professionals instead.
Stay away from using Flash with your website. While it is indeed flashy, it can cause your site to slow down, crash your reader’s browser, or even not show up at all. Don’t forget that many phones and tablet PCs don’t have Flash enabled, which can ruin the user experience for some and dissuade them from returning to your site.
It may seem like you’ll save money by creating a website yourself, but in the long run, that couldn’t be further from the truth.